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Heineken Experience
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Amsterdam

Heineken Experience tickets and tours

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Entrance Tickets
Tour with audio guide
Heineken® Experience tickets
Likely to sell out
Attractions & guided tours

Heineken® Experience tickets

Book your ticket for the Heineken® Experience in Amsterdam. Discover the secrets of pilsner brewing and taste one of the most popular beers in the world!

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Available in:

en 

Blue Boat Company City Canal Cruise With Heineken Experience
Activities

Blue Boat Company City Canal Cruise With Heineken Experience

Save time and money with a combined canal cruise and ticket to the famous Heineken Brewery and Get to see the famous canals of Amsterdam.

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en, it, fr, es, ar, +3  de, ru, nl

Heineken Experience and 1-hour canal cruise in Amsterdam
Activities

Heineken Experience and 1-hour canal cruise in Amsterdam

Enjoy fast-track admission to the Heineken Experience and then cruise along Amsterdam's canals to see the city's iconic sights for 1-hour.

Duration up to 2 hours 30 minutes
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en, it, fr, es, ar, +10  de, pt, ru, nl, ja, pl, zh, ko, he, ca

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Go City I Amsterdam All-Inclusive Pass
Attractions & guided tours

Go City I Amsterdam All-Inclusive Pass

Discover Amsterdam with the Go City All-inclusive pass. Create your own itinerary, with a useful digital guide, including over 25+ attractions, and save up to 50%.

free cancellation
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Gray Line Canal Cruise with snackbox & Heineken Experience
Activities

Gray Line Canal Cruise with snackbox & Heineken Experience

Enjoy a 75-minute boat ride through Amsterdam's famous canals and gain direct access to the Heineken experience.

free cancellation
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en, it, fr, es, ar, +4  de, ru, nl, ja

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en, it, fr, es, ar, +5  de, pt, ru, nl, ja

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Rijksmuseum entrance ticket
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Get your Rijksmuseum entrance ticket and discover Rembrandt, Vermeer, Frans Hals paintings as well as the costume exhibitions.

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I amsterdam City Card for 24, 48, 72, 96 or 120 hours
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Blue Boat Company Evening Cruise
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Book an Evening Cruise in Amsterdam from Blue Boat,and enjoy family business with a lot of love for the city – and therefore a company that wants to show you the best Amsterdam has to offer. During our 90-minute Evening Cruise you will see the city in a completely different light.

free cancellation
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1-day city bike rental in Amsterdam

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free cancellation
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en, ru 

2, 3 or 4 days bike rental in Oosterdok
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The inside story

Heineken, a huge multinational company and one of the largest beer producers in the world, was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the centre of Amsterdam until 1988, when the production facility moved to more modern premises with greater capacity on the outskirts of the city.

The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts.

Visitors to the museum can enjoy a multi-sensory interactive experience. You will have the opportunity to feel the hops, smell the unmistakable scent of the brewery and eventually taste the world-class beer. Learn the history of this renowned brand and the Heineken family heritage as you go behind-the-scenes. Along the way you’ll have the chance to watch historical Heineken commercials and see how the brand has evolved throughout the years.

As you walk through the amazing 19th century building, you’ll see vintage brewing equipment, including the gigantic copper tanks that were used to brew the original Heineken. You will also get a chance to see how beer is made, from water all the way through to bottling. You’ll then finish your tour with some complimentary beers at the bar.

The Heineken Experience is open daily from 10.30am to 7.30pm, with extended evening hours at the weekend (10.30am to 9.00pm). On December 24 and 31, the opening hours are from 10:30am to 4:00pm. In July and August, it is open until 9.00pm throughout the entire week. Last entry is 2 hours before closing time.

Please note that children can only be admitted when accompanied by an adult. No alcohol is served to visitors under the age of 18.

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Heineken Experience Amsterdam Amsterdam